Search engine friendly blog posts

I have all my blog posts showing up in Google nicely, for example:

Business, Real Estate and Investing Products | Lerner Consulting, Inc.
May 21, 2010 … Real Estate Investing methods, techniques, resources. Cost $thousands less than the major workshops, yet speed your making money through …
www.lernerconsult.com/blog/business-real-estate-investing-products/ – Cached

Always write your own Excerpt, and keep it short: search engines use it for the Description of your post, so keep the length to 160 characters or less (or at least, have the 1st 160 characters be a good description).

I use the “All in One SEO Pack” plugin, from http://semperfiwebdesign.com/
This gives me a place to easily edit:

• the format of my Permalinks (the URL for the blog post)
• the format of my search engine Titles, for posts, pages, categories, and archives
• the individual post Title and Description (for search engines, different than the blog post title)
• how Categories get used in Meta keywords
• the Excerpt (that will show up many places, including used as the default meta description)

The plug-in manages specifying Canonical URLs, so different ways of reaching a page get tracked in search engines consistently.

I also use the “WP to Twitter” plugin, from http://www.joedolson.com/articles/wp-to-twitter/
With this, every time I post to my blog, my Twitter followers get notified. I specify what I want said, and the plug-in even tells me how many characters I have used. (Since it tells you how many characters you’ve used, it’s also good for making your Excerpt the size you want, 160 characters or less.)